Haig organizes these “failures” into ten types which include classic failures about the Biggest Branding Mistakes of All Time. Front Cover. Matt Haig. Brand Failures: The Truth About the Biggest Branding Mistakes of All Time [ Matt Haig] on *FREE* shipping on qualifying offers. This book is a. Brand Failures: The Truth About the Biggest Branding Mistakes of All Time [ Matt Haig] on *FREE* shipping on qualifying offers. What do.

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He reveals what went wrong in every case and provides mayt each a valuable checklist of lessons learnt, categorized as:. The essential guide to e-business all Kogan Page. Harley Davidson perfumeculture failures e. As one of the very first writers on e-business, Matt has always been at the forefront of developing leading edge marketing solutions.

Brand Failures : Matt Haig :

Did the leather substitute Corfam really fail because it didn’t “feel” as good as real leather, or was it because the company failed to emphasize the animal-cruelty issue which would still failues a failure to correctly market a brand, but a different failurss than what is given here?

Other editions – View all Brand Failures: He describes those brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without trace. Exclusive offers and business insight straight to your inbox. Brings together the business lessons from all the infamous brand disasters from the Ford Edsel and New Coke to today’s Andersen and Enron.

His other works include: Owing to the fact that consumer behaviour tends to be approximately five years behind technological breakthroughs [emphasis mine], the first mover advantage is often lost.

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You just want to stay home and read it again and again until your kids starve.

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Check out the top books of the year on our page Best Books of By that we can safely assume that they are experts in causing cancer. Tired brands show more. Although well written it also became a bit tiresome and repetitive.

Interesting but a little outdated for Haig describes the brands that have launched with the help of multi-million dollar advertising campaigns only to sink without a trace. The other problem with this approach is that some of the “autopsy analysis” faliures seem a little questionable. Haig wants to educate as well as to entertain, and at this he succeeds.

They are all global giants, but what they are less recognized for are the branded products they’ve launched that have bombed — spectacularly and at great cost.

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Brand Failures

In the materialistic world we live in I find the concept of brands and why people believe that brand A is better than brand B interesting. People failures;Chapter – Especially liked how each case study had a little “lessons” section at its end to give jaig big points to come away with – I learned a lot. Classic failures; Idea failures; Extension failures; PR failures; Culture failures; People failures; Rebranding failures; Internet and new technology failures; Tired brands.

To ask other readers questions about Brand Failuresplease sign up. Idea failures; Chapter – Solidarisiert Euch durch Konsumverzicht mit uns gegen die Firma Meica.

Why did Coca-Colas New Coke fail? The lesson of this section: As is why brands fail. Idea failures;Chapter – Matt Haig’s describes why brands fail and although it is faninating these can become repetative and his section on the lessons on each failure seemed a bit pointless. I’d like to read this book on Kindle Don’t have a Kindle? Yes, they are all global giants striding successfully across the world, but what they are less recognized for are all those branded products they’ve launched that have bombed–spectacularly and at great cost.

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Enter your mobile number or email address below and we’ll send you a link to download the free Kindle App. Yes, they are all global giants striding successfully across the world, but what they are less recognized for are all those branded products they’ve launched that have bombed -spectacularly and at great cost. So, read it if you are in no mood to read anything serious. From acknowledged brand mistakes made by successful blue-chip companies to some lesser know but hilarious bomb-shells, it reveals what went wrong in every case and provides a valuable checklist of lessons learnt for each.

Brand Failures is a riveting look at how such disasters occur. Jun 29, Ankur rated it really liked it. Read more Read less.

Matt Haig approaches his subject in a truly entertaining style 6 yes, this is a business book that is actually fun to read! For the first time we’re given the inside story of major brand blunders that make for jaw-dropping reading.

Jul 17, Stephen rated it liked it Shelves: This book provided a fascinating history of US culture in a way that I could relate to since almost all of the products were brand names that I recognized. We have all wondered about why certain brands fail.

Extension failures;Chapter –

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