Influence, the classic book on persuasion, explains the psychology of why Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. Oct 28, محمد حمزة added it · review of another edition .. the reason behind certain behaviors of our newly appointed driver to my father. [Robert B Cialdini] — Dr. Robert Cialdini explains the psychology of why people Edition/Format: Print book: English: Revised edition.; First Collins business. [Robert B Cialdini] — The author, a doctor explains the six psychological principles Edition/Format: Print book: English: Rev. edView all editions and formats.

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It states that a vast majority of people don’t think for themselves and go along with the majority.

Influence – Science and Practice – The Comic. The Old Give and Take and Take.

The Chinese used simple tricks on prisoners. We are far more likely to just “do what everyone else is doing” when there is pesuasion about what the best course of action is.

psychilogy Some of the many biases favoring more attractive people are discussed. Set a goal and write ciladini down. Why in certain situations we are unable to fight the temptation to buy something we have no use of? A cookie is more attractive if there are two of them than if there are 10 of them. He could have easily just not lied, despite her being young and attractive, instead of going into a big argument in the end about her “wrong-headed strategy to persuade him to exaggerate his social habits” Example 2: It’s amazing how little it takes to establish a new subconscious social norm.

A discussion about the future of communicating with computer has one puny line added to it about how everyone uses the Internet now. As a reader, you may feel that you already know some of these tricks of the trade, but then author influencd out specific edge cases where a particular influence approach may fail because you inflkence are trying to blindly apply the technique without understanding those edge cases. Want to Read Currently Reading Read. If you go stand on a street corner, and stare up at a point in the sky, people might think you are nuts.


For example, invluence offers are available for a “limited time only” encourages sales. In general, when we are unsure of ourselves, when the situation is unclear or ambiguous, when uncertainty reigns, we are most likely to look to and accept the actions of others as correct.

His contention is that this increase in car accidents and plane crashes aren’t accidental, but are fake suicides. Church leaders may hand out all sorts of titles to people to give a sense of authority behind what people are told to do.

Buy for others

I tired one of his techniques on a colleague I had been chasing for week and it worked like a charm within an hour, so 1 for 1. It has been stated in the uncharitable reviews, that the entire content of the book could have been written in a few pages. They may make various leadership qualification processes arbitrarily rigorous to enhance their value to those who succeed.

When she offer This book gives good insight to compliance strategies and main reasons we are persuaded – however I was unimpressed by a few of the examples Cialdini used and the main conclusion he made at the end of the book. I don’t think I need to be hyper-vigilant at all times, looking out for people who are trying to take advantage of me. For example, I have a thing ‘for’ footing my food bill all the time. The examples were mostly business cases, although according to the author the principles also apply to other facets of life.

The trick is that as the world gets more complex, these 6 things also provide us with social shortcuts, to keep on the straight and narrow with minimal effort. Always as yourself when something is scarce: Robert Cialdini dissects all the different tactics that marketers have known for years on how to get people to do things they initially had no desire for.


Our markets survive and thrive on mass consumption of products that are neither necessities nor luxury, but still they find their way to our homes right through our pockets. I read recently that if you trace the locations by location-aware cell phones of a small population in an American city over a 6-month period, on average, the movement collapses into standard predator patterns. The amount of times that he used “click, whirr” to illustrate the metaphor or playing a tape in our heads to produce automatic action made me want to scream!

The premise is that we have mental shortcuts that trigger, almost automatic responses. Besides fraud or outright deception e.

Influence: The Psychology of Persuasion by Robert B. Cialdini

It’s kind of disappointing. See all 8 questions about Influence…. You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them.

Robert Cialdini’s very readable and sensible book satisfied both needs simultaneously. Some church leaders work very hard at being liked somehow e. To get the free app, enter your mobile phone number.

Influence: The Psychology of Persuasion

To view it, click here. He also explained how we can recognize and avoid complying.

They may make certain positions of leadership more desirable because there are a limited number of positions, serving to make those who hold them elite.