Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies [Charlene Li, Josh Bernoff] on *FREE*. Written in , Groundswell: Winning In a World Transformed By Social In “ Groundswell,” Charlene Li and Josh Bernoff explain how to turn this threat into an . Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies. book. Charlene Li · Josh Bernoff.

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The book has ample examples and the instructional style of writing makes it accessible to all. I thought the authors wrote convincingly about blogging — how companies should approach the idea, how to maintain a good blog, and how to interact with consumers on blogs.

Lists with This Book. Groundswell describes how this can happen in any organization, focusing on the human issues, which is the hard bernoft. This has had dramatic effects on the way businesses operate. It doesn’t promise to give you the Groundswell: There’s a problem loading this menu right now. While the parts that go into detail and explain the workings of specific platforms like twitter, blogs, wikis might be a little slow for those who already use them regularly, everyone, no matter how social media savvy they are, can find great value in the real life case studies.

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How to Tap into Social Media — A Summary of Groundswell | NetChange Consulting

Li and Bernoff are the apostles of the tsunami. The biggest piece of advice from the authors is the consideration you must pay to how listening, talking, energizing, supporting, or embracing your audience can reach the outcomes you and your audience hope for. Collectors are those who collect and categorize content. This research based book will not only identify the emerging components of this shift, but will also help companies build their businesses around it.


And it’s because Pajiba has listened to its community that it’s able to foster such a positive community. Groundswell is required listening for executives seeking to protect and strengthen their company’s public image.

I browsed through the book on a lazy sunday and thought it had some great data in it. If your organization isn’t new, there are bound to be some blog posts, articles, comments, some chatter about your organization. Hard to write anything on social media that stays relevant for long, but the basic thinking and methodology is here.

Retrieved March 26, If you’re target tends to be into creating content like blogs, YouTube videos, it’s vital to be in that space by not only creating your content for their consumption, but also to listen and respond to the content they create. Nov 10, Jen rated it liked it Recommends it for: Come to think of it, Pajiba has done an excellent job of cultivating groundswell.

In addition, people engage more or less with social media, and their involvement will range from completely inactive to active creators, with several levels of involvement in between. Thus, planning is a large part of success. TV and radio ads no longer dominate our lives. It makes me feel like I’m part of a fun, witty, and urbane online community of nerds who, despite their affinity for the scathing, are fiercely loyal to one another and care deeply about each other see Pink, Alabama.

It was a good book for me though as I am in the web development business and it is important for me to understand some of the social media concepts out there. I am an avid user of the soicial networking and this book has validated some of my thoughts on facebook.

Mar 10, Jason rated it liked it. The groundswell is characterized by several tactics that guide companies into using social technologies strategically and effectively. Read, highlight, and take notes, across web, tablet, and phone.



Our latest free ,i tools: Free with Audible trial. Of course, this means that power has shifted and companies must adapt. Choose a technology and partner to make your plan reality 1.

The idea is to look at the objectives first, especially since technology constantly evolves, bernoft select appropriate tools that will develop the relationships to get there. Develop an editorial process. Top Reviews Most recent Top Reviews. All in all, it was an interesting book. I also appreciated the formatting of the book as it included many summarizing bullet point lists, and clear headings so that I could easily return to information when I needed to.

They may lightly participate on social media sites, like Digg, but mostly grounswell the videos, the posts and comments, podcasts, forum material, bernofff.

October 3, Your boss needs to read this book July 19, Report: That day, I got a personal e-mail from The Rowles himself, telling me that he, too, loved that movie and was planning to do it justice at a later date I’m still waiting on that, Rowles, and I doubt that Pajiba will come to an end on that day.

Amazon Inspire Digital Educational Resources. What I’ll put to work right away are the concepts of measuring the effects of your groundswell efforts, as well as the perspective that groundswell is all about how people use technology groundwell their conversations, socializing and learning– especially, for their desire to connect.

The book is very basic – so basic it doesn’t feel like I took anything from the text that I didn’t already know. I recommend anyone who is using social media in their job to read this book.