Dave Kerpen, author of Likeable Social Media, lays out 11 steps to becoming a more likeable business leader. His advice is pure, welcome common sense, and . Dave Kerpen’s follow-up to his bestselling “Likeable Social Media” gives business owners and marketers time-tested strategies for growing revenue ” Likeable. 1 quote from Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver: ‘The lesson here is clear: Stay true to yourself and you ‘l.
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Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver
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Thanks for telling us about the problem. Return to Book Page. Preview — Likeable Business by Dave Kerpen. Valerie Pritchard Goodreads Author. Dave Kerpen’s follow-up to his bestselling “Likeable Social Media” gives business owners and marketers time-tested strategies for growing revenue “Likeable Business” lays out the eleven strategies small- and mid-sized companies can use to leverage likeability to increase profits and spur growth.
Kerpen explains how to ensure that every aspect of a business communicates tran Dave Kerpen’s follow-up to his bestselling “Likeable Social Media” gives business owners and marketers time-tested strategies for growing revenue “Likeable Business” lays out the eleven strategies small- and mid-sized companies can use to leverage likeability to increase profits and spur growth.
Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity–which customers find more likeable than traditional marketing campaigns. Paperbackpages. To see what your friends thought of this book, please sign up. To ask other readers questions about Likeable Businessplease sign up.
Lists with This Book. Jan 22, Casey Wheeler rated it really liked it Shelves: I read this book as the monthly selection for the 12 Books book club group. How dare you settle for less when the world had made it so easy for you to be remarkable? The likeabe principles are: Surprise and Delight Gratefulness What I enjoyed most about this book was that the author was able to bring in examples of success and challenges from his own business along with examples from other companies.
So often with these davee of books, the author presents stories or examples from other businesses, but never personalizes it.
He also presents a series of other books for the readers consideration in the appendix categorized by each of the eleven principles.
I recommend this book for those who are looking for an entertaining read on what it takes to have outstanding customer service. May 10, Dane Cobain rated it it was amazing. Dave Kerpen is a thoroughly Likeable guy, deserving of the capital ‘L’. He’s led an interesting life, too – he appeared on Paradise Hotel, an American reality TV show, and he married his wife Carrie in a sponsored wedding at the Brooklyn Cyclones’ Keyspan Park during a baseball game.
Oh, and he founded Likeable Media as well, a social media and word of mouth marketing company based in New York City, that has the distinction of being on Inc Magazine’s list of the fastest growing U. In it, he explains why today’s consumers expect companies to be not only functional but also likeable, with actionable tips on how business leaders can deliver.
It’s a surprisingly simple concept, and the concepts themselves are hardly revolutionary – the difference is that Dave lives and breathes what he’s talking about, and he illustrates his point with countless case studies of businesses that are already being likeable. The question is, are you ready for your business to tell a story? To say ‘I’m sorry’ and ‘thank you’? It’s time to start being likeable.
May 24, Jay rated it liked it Shelves: Good as an example of how to be liked in business.
I most liked Kerpen’s stories of how his company has merpen with companies on being more liked, as well as his personal anecdotes of dealing with companies. The prescriptions were pretty broad in comparison to other current books focusing on topics lightly covered here, such as business storytelling and the power of handwritten thank you notes.
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Good for an overview and worth reading more by the author. Nov 13, Grace rated it it was amazing Shelves: Basically, this is a book about relationships. The principles and practices that make for good marriages and friendships are the same for good business. I won’t sum up the book here, but in a nutshell, if you want to be likeable – as a person, a brand, or a corporation – this book is full of illustrations of how to do just that.
Apr 05, Rachael Kelly rated it really liked it. I read Likeable Business through 12 books group, which is an online book club that features a new personal development book to read and discuss each month, and it is definitely a book that I can see myself referencing back to often in the future. This material addressed in this book is by no means a new concept, which the author fully acknowledges, however it is presented in a way that significantly makes it easier to grasp and understand why these practices need to be put into place.
Likeable bu I read Likeable Business through 12 books group, which is an online book club that features a new personal development book to read and discuss each month, and it is definitely a book that I can see myself referencing back to often in the future.
Likeable business addresses topics such as; listening, transparency, passion, responsiveness, authenticity, and more interesting topics. The book is full of wonderful examples of how each of these ideal business practices have been put into practice already. I felt like it was a lot easier to relate to what the author was writing with examples and tips of how to actually implement much of this within an organization.
While the topics discussed felt like basic skills a manager, employee, or organization would already use, it was easy to see how many had lost the focus of going back to the basics. This book helped me understand responsiveness and what going the extra mile for a customer can mean for an organization. There were also a lot of examples of organizations that chose not to go the route of applying these skills to their organizations, and unfortunately many of those organizations are no longer in business.
The examples of businesses that went the extra mile made me want to jump on Twitter at that moment and let them know that their actions are not going unnoticed. It definitely comes down to treating individuals as you would want to be treated. It overall has improved my understanding and ability to identify organizations and businesses I currently shop at, that at the moment, do not seem to care if they lose my business.
Jan 11, Jary Welker rated it it was amazing. What Dave Kerpen has done in this impressive, but incredibly readable, book has been to reduce to the most basic, those elements in today’s business world necessary to be not just ‘likeable’ or one that can and does endure but also most positively memorable. With real-time examples of businesses that measure high in ‘likeability’ and some that don’t we see first hand how the construct of his “likeable pyramid’ fits neatly together.
The eleven principles of ‘likeability’ that make up the pyra What Dave Kerpen has done in this impressive, but incredibly readable, book has been to reduce to the most basic, those elements in today’s business world necessary to be not just ‘likeable’ or one that can and does endure but also most positively memorable.
The eleven principles of ‘likeability’ that make up the pyramid are not “revolutionary” according to the author, but are “quite intuitive” and yet many of us find that we have wander off of the straight and narrow and find ourselves not nearly ‘likeable’ enough.
The great news is that it is almost never too late. While some of the eleven principles may take a bit longer to have a real impact, they can all be implemented today, and many can effect the ‘likeability’ factor immediately. Especially with the strong influence of social media, a business can monitor much more closely their customer’s responses to the good and the not so good and respond more quickly. As a personal example, a local business that I have have frequented since they opened with fanfare and success just a few years ago had recently slipped, in my mind, in their quality and service.
Following what Dave had outlined in a number of his examples, I went to their Facebook page and commented, and to my delight, they responded both positively and quickly. Like listening and storytelling, responsiveness and adaptability, passion and gratefulness, these are only a few of the sound and simple principles that are of the bedrock of the most successful and ‘likeable’ businesses today.
I was fortunate to have read this book as part of the 12 Books Club and would highly recommend it. I need to read Dave’s first book,’likeable social media’ now.
Jan 03, Jacob rated it really liked it. It specifically addresses how any person or organization can become more… well likeable. Since likeability is a critical value in our growing transparent society, I think this material could really apply to anyone in any industry or personal pursuit. Dave Kerpen outlines 11 principles of Likeable businesses. I love books that are laid out like that.
It makes it easier to read in chunks and it tends to make a lot more sense to me. We all need to practice and develop these principles. One of these for example is Gratitude. Kerpen believes in showing gratitude and he is able to relate how this critical asset affects the bottom lines of business on and offline.
Another principle in the book is Authenticity. A lack of authenticity is not only foolish on the part of any individual or organization but Kerpen also shows that it is toxic and deceiving.
Before finishing this book I gave a copy to a business colleague A few weeks later when we spoke on the phone he thanked me profusely. So, I give you my own endorsement and that of another internet marketing professional! Jan 27, Bia rated it really liked it Shelves: Ok, I finished this one some time ago, but kefpen wouldn’t let me write a review and post it here. I’m making it right now!!! Currently, it is very difficult to manage a business, especially if we want people to like our business.
As a professor at some universities, this book brought an interesting insight on the topic and I’ll hopefully apply it in the disciplines that minister as a way to show a little of what can be done if the company would like to be a likeable business.
But 4 solid stars!!!! But what is the book all about? It’s quite simple, the author discusses eleven points that can be worked by the company each represents a level of commitment to the new perspective of the relationship between customers and companies!! I really liked how the author addressed each point and used real examples to explain what was done right and what was wrong in every situation.
I recommend reading this for everyone, regardless of being an busineds or not! Thanks to the publisher and to NetGalley businesa the opportunity to read this book! Dec 29, Kara rated it it was amazing Shelves: I would highly recommend this book to any manager or anyone in a customer-facing role.
Kerpen has a fresh look of what it means to be a likeable business in today’s hyper-connected world.
Likeable Business: Why Today’s Consumers Demand More and How Leaders Can Deliver by Dave Kerpen
These sound simple and are discussed thoroughly in many different likeablee, but Kerpen differentiates himself with his examples.
Some of the e I would highly recommend this book to any manager or anyone in a customer-facing role. Some of the examples are the standard ones we’ve all heard Zappos, Apple, Southwest Airlinesbut he also throws in many examples from smaller companies, examples you wouldn’t have heard before.