Buyology has ratings and reviews. Mark said: Summation: Lindstrom gets all excited about doing brain scans on consumers as they view advertisem. Buyology by Martin Lindstrom is a compulsively readable (at least for marketers) account of a research project that spanned three years and cost $7 million. In BUYOLOGY, Lindstrom presents the astonishing findings from his Ford, and American Idol, BUYOLOGY is a fascinating and shocking.
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I’m not normally one to pick up non-fiction, but this one caught my eye.
I had been thinking a lot about how the media influences my life, and this just happened to be on the “featured” shelf at my What did I think that teasing little prompt to write a review? Lindstrom’s book reads more like a fiction novel! If you can wade through the overblown prose read author’s sense of self-importance Account Options Sign buyolkgy.
An eye-grabbing advertisement, a catchy slogan, an infectious jingle? My library Help Advanced Book Search.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire by Martin Lindstrom
How much do we know about why we buy? In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2, volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products.
His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy. Among the questions he explores: Does sex actually sell? To what extent do people in skimpy clothing and suggestive poses persuade us to buy products?
Despite government bans, does subliminal advertising still surround us — from bars to highway billboards to supermarket shelves? Can other senses — smell, touch, and sound – be so powerful as to physically arouse us when we see a product?
Do companies copy from the world of religion and create rituals — like drinking a Corona with a lime — to capture our hard-earned dollars? Orca – LibraryThing What did I think that teasing little prompt to write a review?
Selected pages Title Page. This Must be the PLAce. Mirror Neurons at Work.
Buyology: Truth and Lies About Why We Buy and the New Science of Desire
Faith Religion and Brands. Selling to Our Senses. Other editions – View all Buy Ology: Common terms and phrases activity actually American Idol Apple arette asked associated behavior believe billboards bottle brain-scanning brand Buyology Calvert Calvin Klein cigarette Cingular Cingular Wireless Coca-Cola Coke color commercials consumers cortex cream created dopamine emotional experiment fact feel Ferrari fMRI Ford fragrance global Hello Kitty icons images inside iPod Klein later lives logo look market research Marlboro memory messages million mind mirror neurons models movie NASCAR neuroimaging neuromarketing Nokia Pepsi percent play popular powerful predict product placement region religion remember response rituals scans scent Seki saba sell sense sex in advertising sexual shampoo smell smoking somatic markers sound subconscious subjects subliminal advertising subliminal messages sumers tagline Thanks thing tion tobacco vertising viewers visual volunteers watch What’s women words York.